I'll be the first to tell you that web development services can be a pain in the ass for a client. Every day I hear from people who just went through a bad experience with another web design company. The services they were promised were never delivered on, and unfortunately, the client lost money in the process. In the article below I'm going to blow the whistle on the top 5 common lies you'll hear from design and development companies. Have you heard some of these yourself?
The 5 Common Lies:
- You have to spend a lot of money for a good website.
- WordPress isn’t a secure website platform.
- You need to be a developer to manage your website.
- You should bundle the web design services and SEO together for better results.
- You should pay for monthly website services instead of paying it all at one time.
1. You have to spend a lot of money for a good website.
This is absolute bullshit!
Anyone (web designer/developer) who tells you this is simply trying to rob you. Websites come in all shapes, sizes, and coding languages. This would be the equivalent to someone saying you have to spend a lot of money for a good car. Well, one of the best cars I’ve owned was a used Toyota Corolla. It didn’t cost a lot and I got thousands and thousands of miles out of it.
I'll be the first to tell you...
there IS a solution to the needs of ANY client. If a client has a very small budget, a decent website is still very possible.
The key is to stick to the basics. Some of the best converting websites I've seen are not artistic masterpieces. They are just well thought out.
Making sure the website is easy to update, scalable, mobile ready, and easy to navigate is within reach of a small budget.
The truth is, when you pay an arm and a leg for web design services you are likely paying for:
- High salaried perfectionists
- Multiple page designs before deciding on 1
- The fluff stuff like mindmaps, site architecture schematics and so on.
- Custom photography
- Custom fonts
- Custom icons
I'm here to tell you that if you're a small business owner and looking for affordable web design services and you're trying to see results - you don't need all this stuff above.
It's a waste of money!
The best performing websites probably didn't cost a whole hell of a lot, they were just created by a company or person who loves data and creating conversion.
To get a great small business website, you can pay anywhere between $500 and $5,000 for a 5 page website. If you pay more than that for a basic business website, you are being taken for a ride.
2. WordPress isn’t a secure website platform.
Here's the deal.
Anything you launch on the internet is never fully secure. Facebook gets hacked everyday. Sony was hacked by North Korea so bad it sent them back to the stone age. They didn't have WordPress sites.
WordPress is plenty secure for any small business looking to launch a dependable website.
But hey, don’t take it from me.
Here are a few stats that speak for themselves:
- New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC all use WordPress.
- 2,645 of the top 10k websites on the web use WordPress.
- WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India. In the US (2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla getting 6.44%.
- WordPress has even been used to guide a fucking missile for god sake!
If WordPress is good enough for USA Today, Spotify and missiles, don’t you think it’s good enough for your 5 page website?
I think so.
The #1 reason WordPress sites become “compromised” is because of lack of maintenance. If monthly updates are not made to your WordPress platform and plugins, you run the risk of contracting malware or even worse, being hacked completely.
If you don’t want to hire someone to take care of the nerdy stuff for you, I recommend checking out ManageWP. They have a cheap website backup and maintenance platform that should make it a piece of cake. Get ManageWP today and save a lot of headache.
3. You need to be a developer to manage your website.
Wrong again! Like I mentioned in the first lie, there are many options when it comes to web design services.
If you think you might want to update and edit content on your own, choose a website platform that is going to make it easy. Companies like Squarespace are great for self-managed websites. The only problem is a Squarespace site isn’t scalable. Eventually you will be going through the website process again. WordPress is scalable to your hearts content but the basic WordPress options for editing content are a pain in the ass.
If you want a website that looks great, you have 3 options:
- Pay a hell of a lot for the web design services
- Try to work in between the code (don’t break it!)
- Implement a drag and drop builder similar to Squarespace on top of WordPress (we have this built into all of our sites)
Thinking ahead will make the management of your website’s content easy to edit. For those of you who don't want to invest at least 200 bucks in your website, somethings gotta give.
4. You should bundle the web design services and SEO together for better results.
Absolutely not! This is a common tactic used to drain more money out of you.
I just spoke with a roofer who has been paying $250/mo for the last 3 years to a local web company. He isn't even on the first page of Google.
- Build a high converting website
- Spend a few hours every day building relevant links from places your target market lives, back to your website.
- After your generating FREE and easy traffic from many different sources, spend money wisely at Facebook and Google on ads to see what keywords your target market is interested in that converts well.
- Start creating content relevant to these terms. Make sure you do plenty of video.
Video is king!
I'll let you in on a little secret. These recent posts we've been writing (including this one), are the first pieces of content we've written in over a year and a half. In that year and a half we did absolutely no active search engine optimization. We ranked during that time, and now, for over 600 very targeted keywords on page 1 of Google. Don't spend more than you have to and if you really want to work with that website design company, tell them you would rather pay for the web design services first, see how it goes, then move into the SEO services.
5. You should pay for monthly website services instead of paying it all at one time.
How many of you reading this lease a car? How many of you renting a home wish you owned a home? See, paying monthly for a website for your business means you lease the most important asset of your company. If the relationship between you and the company providing the website services goes south, you have no more website. You effectively have no face on the internet anymore.
Instead, pay for your web design services up front. Yes, it is an investment, but the right website will pay off sooner than later. With a monthly option, there is no paying it off. Eventually you will want to own your own website and only then will you realize you just threw away hundreds of dollars on the months you were paying for your last website that did nothing for you. If you just can't fork up $1,000 right now, ask the web design company if they would be willing to split up the payments. We recently started offering a 12-month payment plan option ourselves.
GET THE BONUS!
Find out which 6 plugins I use on every site and so should you!
If you don't know what a plugin is, here is a quick explanation:
A WordPress plugin is a file that you can install on your website to add additional functionality quickly and easily. There are many free plugins that are awesome, and there are also paid plugins that are even MORE awesome!
There you go.
So, let's get to the meat and potatoes
Over the years I've learned (through trial and error), which plugins you should ALWAYS include on your website. Here's my top secret list and links to them.
- EWWW Image Optimizer - optimizes images you upload automagically so you don't have ridiculous photo sizes slowing down your website.
- Simple Mail Address Encoder - If you put your email address on your website (which most people do), you are at risk of it being harvested, sold to the highest bidder, and then overrun with spam in your inbox. This will stop that from happening.
- Slim Stat Analytics - Did you know Google Analytics hides about 70% of your keyword data? Don't believe me? Look at the top of your Google Analytics stats and you will see an "Other" listed. That "Other" is a majority of your traffic and they won't share it with you (unless you pay for it). Slim Stats gives you better analytics and all of it...for free!
- Use Google Libraries - This is a speed thing. I'm not going to try to explain it. Just add it.
- WP-SpamShield - WordPress sites can get spam through many different ways, mostly comments. This will keep that from happening. Add it and see how many it blocks. Amazin'!
- Advanced Database Cleaner - Remember your parents always telling you to keep your room clean? This is the automated WordPress cleaner. It allows you to clean out old cluttered stuff without needing to be a nerd. Just push buttons!
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