What is a Website Audit?
This free analyzer quickly shows you the top technical and onsite SEO issues affecting your website's health and ability to show up well on search engines.
Just like a health check, this free tool simply makes sure everything is running as it should and helps you do better online.
Seems simple right? Here's why it's so important
As your site ages or you make changes to your content or landing pages, mobile performance and user experience can be compromised.
This is where things start to go wrong 🙁
For example - if you change a web page link on your website, and don't do it properly, visitors who click the that link in a Google search result will get a 404 page instead of the page they were expecting. This is bad business in Google's eyes.
3 Outcomes From Doing a Website Audit
Improved Website Performance
Underneath any website is a framework and infrastructure. Just like a car's engine and drivetrain, the infrastructure and framework of your site is super important.
Auditing a website will reveal ways to improve website speed and "friendliness" to search engines.
Improved Search Engine Optimization
An audit will show you any missed opportunities to improve search engine visibility and things that are hurting your site's ability to rank well.
Things like too many of the same keyword on a page can hurt your chances at showing up well in SERPS (search results).
If there is one thing we've learned about search engines over the years, they love great content. Focusing on content people want to read vs content just to rank well will go a long way over time.
Improved Conversion Rate (visitors to value)
If you have a website that gets thousands of visitors each day and none of them become leads, customers, or clients, there's something wrong.
Our website checker can help you uncover things to improve your conversion rate. If a scan of your website helped you uncover ways to get more leads, clients, and customers out of your site visitors.... would you be happy?
What The Website Analyzer Will Tell You
Using our website grader on a monthly basis will give you the best chance to take action on any negative website issues quickly.
Finding problems and fixing them as soon as possible is much better than seeing your site rank drop then scrambling to figure out why.
Trust me when I say... we've been there!
Our free website grader will help you stay on top of your site's health.
Here's what the report will show you:
Errors with your website pages can happen and chances are, a few already exist.
Some of the errors reported are SSL problems, Duplicate title tags, incorrect pages in the sitemap, DNS issues, Broken code, and 16 other reportable issues.
Also important, warnings can have a big impact on your site's ability to rank well on search engines.
Warnings are typically content related issues on the pages of your webiste.
Issues checked include:
Blocked internal resources in robots.txt, broken images, low word count, missing meta description, and 15 other points of review.
Don't get me wrong, we all hate getting any kind of notice. These are the ones you want to take action quickly on.
Blocked resources, blocked from crawling, robots.txt not found, broken scripts and 13 other points of checking.
Improve SEO With a Site Audit
If you have high blood pressure, chances are you are not winning any foot races.
But what if you didn't know that was the reason? Would you just accept that you can't run 400 yards and leave it at that?
You would get a checkup that would lead to the discovery of the "why" behind your sucky run.
Acting on a website audit report will keep your site from losing its ground on search engines, or better yet, gain valuable ranking positions.