In this website review, well be looking over a Yoga website belonging to Yoga East.
In this website review we'll discover:
- Why a simple header makes people happier.
- The importance of great imagery on your website.
- How to get the most out of newsletter opt-ins
- The best way to integrate MindBody into your website
- Why creating a socially driven website is great for more business
1. Keep your website header simple
A simple website header is not only important to a Yoga website, but is important for anyone who wants to maximize a visitors dwell time (time on your website).
Keeping your navigation simple means people have less choices. When people are presented with less options it is actually easier for people to make a decision of where to go next. In this Yoga website, becky does a great job at keeping her navigation straightforward and simple. The design itself could be improved, but from a content perspective - she's doing a good job.
2. Great imagery is important... if done right
Just about any yoga website design will pack a thousand pictures of their studio, people looking at the ground, down-dog, up-dog, and other pretzel like positions impossible for me to accomplish. Are these images really worth sacrificing valuable real estate on your website? The answer is NO! The area above the fold (what people see when they first arrive at your site) is prime for powerful photos that
a) set you apart
b) have a purpose
Use photos will call to actions that result in a click deeper into your website - preferably to a page that creates a sale, lead, or client.
3. A Yoga website is powered by opt-ins!
As a Yoga studio, your job is to maximize your exposure to friends and family members of people who already love you. Going to Yoga is a social solitary experience. It's like drinking a beer. Sure - you can drink alone and it provides the same result as drinking out with friends, but drinking out with friends builds friendships and experiences. Include an opt-in on your website that directly connects you with your community and customers. By sharing bi-weekly or monthly newsletters with them, they will in-turn share you with their friends and family.
Getting people to opt-in on your website can be a tricky task. In the case of a yoga website or any other website with varying schedules, consider offering a printable class schedule sent straight to subscribers emails each month. In return for an email, subscribers get a simple way to be reminded of when their next class is. A win-win!
4. Integrate Mind Body using Heal Code
MindBody is a super simple way to manage classes, schedules, instructors, registration and more from a single platform. They've really done a good job at simplifying one of the hardest parts of owning a Yoga studio and integrating scheduling functionality into your website HOWEVER... using MindBody alone means your brand suffers. In a normal setting, MindBody integrates in a way that takes people away from your site to interact with your MindBody account. This is a big NO, NO!
Keeping people on your website is important for your search engine rankings as well as your business. Because of this little flaw, HealCode was created. HealCode makes integrating MindBody with your website easy and painless. visitors enjoy an end-to-end branded experience and all the power of MindBody is delivered straight to your website's pages.
5. Build a social community online
Owning and running a Yoga website means packing in as much social content into it as you can... smartly. By creating ways for social content to live on your website, visitors see the social proof of community. Displaying this community means visitors see that your Yoga studio is made up of a congregation of like-minded Yoga-goers just like them!
Let class participants know you are on Facebook, Twitter, Instagram, Pinterest, and whatever latest social platforms have sprouted. This will get them involved in your studio socially. All the activity is recorded on your website and visitors take notice.
Your Yoga website can be a socially driven powerhouse that keeps your classes full, and customers engaged!
GET THE BONUS!
Find out which 6 plugins I use on every site and so should you!
If you don't know what a plugin is, here is a quick explanation:
A WordPress plugin is a file that you can install on your website to add additional functionality quickly and easily. There are many free plugins that are awesome, and there are also paid plugins that are even MORE awesome!
There you go.
So, let's get to the meat and potatoes
Over the years I've learned (through trial and error), which plugins you should ALWAYS include on your website. Here's my top secret list and links to them.
- EWWW Image Optimizer - optimizes images you upload automagically so you don't have ridiculous photo sizes slowing down your website.
- Simple Mail Address Encoder - If you put your email address on your website (which most people do), you are at risk of it being harvested, sold to the highest bidder, and then overrun with spam in your inbox. This will stop that from happening.
- Slim Stat Analytics - Did you know Google Analytics hides about 70% of your keyword data? Don't believe me? Look at the top of your Google Analytics stats and you will see an "Other" listed. That "Other" is a majority of your traffic and they won't share it with you (unless you pay for it). Slim Stats gives you better analytics and all of it...for free!
- Use Google Libraries - This is a speed thing. I'm not going to try to explain it. Just add it.
- WP-SpamShield - WordPress sites can get spam through many different ways, mostly comments. This will keep that from happening. Add it and see how many it blocks. Amazin'!
- Advanced Database Cleaner - Remember your parents always telling you to keep your room clean? This is the automated WordPress cleaner. It allows you to clean out old cluttered stuff without needing to be a nerd. Just push buttons!
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