In this website review we will be reviewing my2feet.com. This company offers courses, services and products for the massage industry.
In this massage website review we'll discover:
- How to create a homepage for conversion. (Think landing page)
- Why bounce rate is important for your small business website
- How to use Alexa to find out what your site is ranking best for
- How to organize your website's navigation
- How to combine content and element on your website for better conversion.
1. Your homepage is a landing page
With any affordable web design, no matter what the business or industry, the purpose is to convert visitors into buyers, leads, and customers. Before you can even begin to think about generating revenue from your website, you have to visitors from the homepage to the rest of your website. This means your homepage needs to wow the visitor quickly and effectively. Enough to get that visitor to click further into your website. The best way to do this is to streamline the purpose and content on your homepage. Make an impact!
2. What is bounce rate?
Very simply, Bounce Rate represents the percentage of people that visit a page of your website from another source online and then leave the website before going anywhere else on your website. Bounce Rate contributes to your website's Google rank. The higher the Bounce Bate, the worse your rankings will likely be. The better the Bounce Rate, the better your site will do in search engine rankings. Here's what Google has to say about Bounce Rate.
3. Alexa for president
There are a bunch of awesome tools online to help you understand how and why your website is performing (or not). One of the easiest and simplest of these tools is Alexa. From this you can understand your bounce rate, time on site, and pageview average. You can also get some great information that opens your eyes to how your website might be performing in search engines. Alexa lists the top keywords driving traffic to your site and the percentage of traffic each represents.
If your site is ranking well for keywords not relevant to who you are trying to target, your bounce rate is going to be horrible. It is time for an SEO overhaul at that point. The more relevant the keywords area, the more you will generate new leads and customers.
4. Easy website navigation
Think of your website navigation as arteries. If your navigation options or navigation links are all jumbled up and bloated with drop down options, your visitors will never arrive to the inner parts of your website (the heart). The heart of your website is where the business happens. Your homepage isn't suppose to close the deal, your inner pages are. Make sure your website navigation is simple and streamlined.
5. Simplify content for god sake!
In the 90s and early 2000's it was commonplace to see loads and loads of written content on a website. That is how business was done. Today, this is the complete opposite. Sure, you still need a healthy amount of content and keywords per page, but the number of pages can be chopped. If you have 4 pages on your site that represent your services but each page only has 100 words a piece, consolidate it into a single website page. Simple as that. The less pages there are to choose from, the more you can control where and what visitors do on your website.
Remember - Keep It Simple Stupid!
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Find out which 6 plugins I use on every site and so should you!
If you don't know what a plugin is, here is a quick explanation:
A WordPress plugin is a file that you can install on your website to add additional functionality quickly and easily. There are many free plugins that are awesome, and there are also paid plugins that are even MORE awesome!
There you go.
So, let's get to the meat and potatoes
Over the years I've learned (through trial and error), which plugins you should ALWAYS include on your website. Here's my top secret list and links to them.
- EWWW Image Optimizer - optimizes images you upload automagically so you don't have ridiculous photo sizes slowing down your website.
- Simple Mail Address Encoder - If you put your email address on your website (which most people do), you are at risk of it being harvested, sold to the highest bidder, and then overrun with spam in your inbox. This will stop that from happening.
- Slim Stat Analytics - Did you know Google Analytics hides about 70% of your keyword data? Don't believe me? Look at the top of your Google Analytics stats and you will see an "Other" listed. That "Other" is a majority of your traffic and they won't share it with you (unless you pay for it). Slim Stats gives you better analytics and all of it...for free!
- Use Google Libraries - This is a speed thing. I'm not going to try to explain it. Just add it.
- WP-SpamShield - WordPress sites can get spam through many different ways, mostly comments. This will keep that from happening. Add it and see how many it blocks. Amazin'!
- Advanced Database Cleaner - Remember your parents always telling you to keep your room clean? This is the automated WordPress cleaner. It allows you to clean out old cluttered stuff without needing to be a nerd. Just push buttons!
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